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Digital Marketing (AAS)

The online Associate of Applied Science in Digital Marketing degree is an evidence-based program designed to provide students with essential marketing skills used in today’s digital age. Students will be taught contemporary marketing techniques, tools, and tactics and how they can be executed to reach target audiences. Not only will students explore marketing fundamentals and the factors that influence consumer behavior, students will also gain in-depth education on digital channels, strategies, and analytics for measuring successful marketing campaigns. Students will learn how to create and implement a digital media strategy with the knowledge acquired throughout this program.

Graduate may find entry-level employment as

  • Digital Marketing Specialist
  • Marketing Coordinator
  • Content Marketing Coordinator
  • Product Marketing Specialist
  • Brand Coordinator
  • Marketing Specialist
  • Social Media Marketing Coordinator
  • Digital Content Coordinator
  • Digital Media Coordinator

These positions could involve working for

  • Advertising agencies
  • Marketing departments within small or large corporations
  • Government offices
  • Associations or non-profit enterprises
  • Public interest groups
  • Retailers

Tasks generally performed include assisting with the digital marketing strategy for web, email, social, and/or search campaigns, developing content, managing social media channels and scheduling of posts, compiling reports on social media performance, reviewing materials that align with the goals of the project, assisting with market research, assisting with branding and crisis management, overseeing data feed, reviewing conversion tracking, and analyzing digital analytics.

Certification

Program graduates receive training to prepare them to take the Google Ads exam, which covers topics in at least four areas: optimization, measurement, value proposition of online advertising, and campaign setup and management.

Earning your degree, as well as completing the industry certification, can help you stand out amongst other potential job candidates.

In our 18 month* accelerated program, you will have the opportunity to learn:

  • Digital marketing techniques
  • Digital analytics analysis
  • Problem solving and conflict resolution
  • Communication
  • Time management
  • Group dynamics
  • Interview preparation
  • Job search techniques
  • Workplace behavior best practices

Note: Completion times vary by individual.

Employers Look for the Following Skills and Abilities:

  • Attention to Detail— being careful about detail and thorough in completing work tasks.
  • Integrity— being honest and ethical.
  • Speaking — talking to others to convey information effectively.
  • Problem Solving — using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Judgment and Decision Making— considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Reading Comprehension— understanding written sentences and paragraphs in work related documents.
  • Getting Information— observing, receiving, and otherwise obtaining information from all relevant sources.
  • Team Work – collaborating with cross functional team to convey appropriate company message.

Wages

Graduates with an associate degree may enjoy more job opportunities with room for upward mobility. An associate degree may offer a particularly good return on investment (ROI), since the cost of obtaining the degree is significantly less than a bachelor’s degree.  Lifetime earnings (The College Payoff, Table 1A) for adults with just a high school diploma are $1.9 million (75th Percentile), while those with an associate degree earn $2.4 million. Projected earnings for college graduates with an associate degree vary widely, depending on the industry the graduate pursues after school and the location of the job.

https://www2.ed.gov/policy/highered/reg/hearulemaking/2011/collegepayoff.pdf

There is a wide range of earning potential for qualified people in this career field. Vista is here to help you receive the training you need to be qualified to join this group.

Source: Bureau of Labor Statistics 2017 wage data.